If the men and women who operated businesses did something to remedy this problem within their workforces they wouldn’t need complicated sales and marketing plans because they would have ordinary men and women giving them everything they have, which can have magical results as JC Penney and John Marriott proved. Many people resent going to work for the company that employs them. This is a point many businesses in the world today fail to see in my opinion, they fail to see that the majority of workers feel exploited. If the employees are happy, they are going to make the customers happy.” Care When they were in trouble, he got them out of trouble. When they were sick, he went to see them. He was asked why he thought the company did so well under the stewardship of his father and this is what he said, “In establishing the culture of the company, there was a lot of attention and tender loving care paid to the hourly workers. who is the son of John Willard Marriott, the founder of the Marriott hotel chain. I once read an interview by Bill Marriott Jr. It is all part of this culture”- Morris Schwartz And when you get threatened, you start looking out only for yourself. Even people who have jobs in our economy are threatened, because they worry about losing them. “People are only mean when they’re threatened and that’s what our culture does. Here is a quote from the book Tuesdays with Morrie: But In the age of greed it seems that the welfare of men and women is at the bottom of the priority list when it comes to business. It is common sense to cater for human needs and nature, it is a simple thing to do. When it comes to modern day living it appears simplicity and common sense have been forgotten. Simple Human NatureĪlong with simplicity comes common sense. It was these simple principles that built one of the biggest retailers in the USA. They were simple yet effective, JC Penney is still going today and had a revenue of almost $13billion in 2013.
With the rebrand came a new set of simple principles he wanted to build his company around, it became known as the “Penney Idea”. In 1913 a young American man named James Cash Penney had built a successful chain of 34 retail stores but was looking to take things to the next level, so he renamed his stores J.C Penney. In turn this great music made Motown an extremely successful company. The music producers at Motown abided by the KISS principle and with it they created some of the best pop/soul music the world has ever heard. Sometimes it seems people insist on making things harder than they need to be.
In a world that is transforming at a rapid rate I feel it is a principle more people should try and apply to what they do in life. It is a principle that encourages people to simplify things instead of making them complicated. As the title suggests KISS is an acronym for “Keep it simple, stupid” and is a concept that some say originates from the U.S.
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